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Privacy Policy

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Welcome to Plunge Performance & Recovery. Your privacy is a priority to us, and we are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website, www.plungeperformance.com, use our services, or interact with us in any other way.

Our goal is to be transparent about how we handle your data, empowering you to make informed decisions on your wellness journey. By using our services, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

To provide you with our cutting-edge therapies and a seamless experience, we may collect the following types of personal information:

  • Personal Identifiers: This includes your name, email address, phone number, and mailing address, which we collect when you sign up for a membership, book an appointment, or subscribe to our newsletter.
  • Payment Information: To process payments for our services and memberships, we collect payment card information. Please note that this information is processed securely by our third-party payment processors, and we do not store your full payment card details on our servers.
  • Health and Wellness Information: To ensure your safety and the effectiveness of our services like Hyperbaric Oxygen Therapy, HOCATT, and PEMF, you may choose to provide us with relevant health information. This information is provided by you voluntarily and with your explicit consent. We treat this data with the highest level of confidentiality.
  • Booking Information: We keep a record of the services you book (such as Cold Plunge or Red Light Therapy sessions) and your appointment history to better understand your preferences and enhance your future visits.
  • Technical and Usage Data: When you visit our website, we may automatically collect certain information, such as your IP address, browser type, pages viewed, and the dates and times of your visit. This helps us understand how our community interacts with our site and allows us to improve its functionality.
  • Marketing and Communication Preferences: We collect your preferences for receiving marketing communications from us.

2. How We Use Your Information

We use the information we collect to empower your performance and recovery journey in the following ways:

  • To Provide and Manage Services: To schedule your appointments, manage your membership account, and provide you with access to our therapies.
  • To Personalize Your Experience: To tailor our services and communications to your interests and wellness goals.
  • To Communicate With You: To send appointment confirmations and reminders, respond to your inquiries, and share news, special offers, and information about our services that we believe will be valuable to you.
  • To Process Transactions: To securely process payments for the services you purchase.
  • For Marketing and Promotion: To grow our community and reach more individuals seeking to enhance their well-being. This helps us achieve our goal of acquiring more members and customers for our transformative services.
  • To Improve Our Operations: To analyze website usage, gather feedback, and enhance our service offerings and customer experience.

3. Sharing and Disclosure of Information

We do not sell your personal information. We may share your information only in the following circumstances:

  • With Service Providers: We may share your information with trusted third-party vendors who perform services on our behalf, such as booking and scheduling platforms, payment processors, and email marketing services. These partners are obligated to protect your information and are not authorized to use it for any other purpose.
  • For Legal Reasons: We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to comply with a legal obligation, protect and defend our rights or property, or protect the personal safety of our users or the public.

4. Your California Privacy Rights (CCPA)

As a California resident, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA). We are committed to upholding these rights.

  • The Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected about you, as well as the sources of that information and the purpose for collecting it.
  • The Right to Delete: You have the right to request the deletion of your personal information that we have collected, subject to certain exceptions.
  • The Right to Opt-Out: You have the right to opt-out of the "sale" or "sharing" of your personal information. While we do not sell your data for monetary value, some data sharing for online advertising purposes may be considered a "sale" under the CCPA.
  • The Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights. This means we will not deny you services, charge you different prices, or provide a different level or quality of services.

To exercise any of these rights, please contact us or visit us at our Dana Point location.

5. Data Security

We implement a variety of security measures to maintain the safety of your personal information. We are dedicated to protecting your data from unauthorized access, alteration, or disclosure. However, please be aware that no method of transmission over the Internet or method of electronic storage is 100% secure.

6. Cookies and Tracking Technologies

Our website uses "cookies" to enhance your experience. Cookies are small files placed on your device that help us analyze web traffic, remember your preferences, and tailor our marketing efforts. You can choose to accept or decline cookies through your browser settings.

7. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected such information, we will take steps to delete it.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any changes by posting the new policy on this page and updating the "Last Updated" date.

9. Contact Us

If you have any questions or concerns about this Privacy Policy or our privacy practices, please do not hesitate to contact us.

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